UPDATED 03/09/2011 - Version 4.3 iOS, available now, brought the option of Personal Hotspot for iPhone4, with an option to share the 3G internet via WiFi or Bluetooth for iPad (stay tuned for the latest posts Mobi9)

See also: My iPhone WiFi and a partner won their freedom with connectivity ...

There are more than a year MiFi've been hearing the term and until now had not felt the need to explore more about the subject. However, the moment has arrived. I have an iPhone Wifi only and am considering whether I should upgrade to 3G? My initial feeling is that it should not be necessary since I only have five broadband plans and houses scattered among devices. Specifically 3G, I have a 3G modem and a 3G iPhone unlimited plan. Can not I leverage this for the iPhone?

Well, the solutions are already out there, but not easily implemented in Brazil. The MiFi would be my first choice right now. It is a 3G-WiFi Router with Battery up to 4h, which turns your 3G chip in a portable hotspot. (See PCMagazine matter of the May 13, 2009 on the settlement with Verizon MiFi). The solution is perfect to turn your 3g usb modem into a wifi connection "on the go." Too bad that no Brazilian operator of that service is still a partner of Novatel's MiFi (pictured above), which has spread to several continents and for some reason has not yet seen in Brazil.

Alternatively, the company Telsec, with whom I spoke yesterday, promises to bring to Brazil in July your router-3g wifi pocket, PR38 (pictured), which is unlocked and accepts the right of the chip carrier. I pursued a solution but seems to be similar to the Novatel MiFi, where you can turn your chip in a broadband and personal mobile hotspot. Telsec Other options are already available on the Brazilian market are routers R100 and R250 respectively priced U.S. $ 285 and $ 699 at Walmart. Both are not as portable as well, because they need power supply fixed, but would serve to bring its 3G broadband roaming or shared event weekend, since the radius of 3G coverage.

Some differences between the R100 and R250: The R100 (photo) accepts direct your 3G modem into your USB port or a modem type Express Card. With 95 grams, it is still in a backpack along with your lap top or iPad WiFi because it has dimensions of approximately 15 × 10x2, 5 cm. The R250, costs twice the price but comes with built-in modem (just put the chip), weighs 115 grams and dimensions slightly smaller than its parent.

Obviously, these are not the only alternative 3G routers on the market, but they were the ones that struck me at the moment for personal use. Other enterprise solutions, more complete and expensive are also available, as the purpose of redundancy broadband connections, which serves as the 3G connection back to the traditional fixed-up.

I explored some more alternative use of your 3G phone for the iPad. Here is the simplest being offered (or rather not blocked) by Live functionality that enables tethering the iPhone 3G/3GS. In a very practical and simple to share your iPhone is Internet access via Bluetooth. Unfortunately, the option of tethering the iPhone still does not work for the iPad, by Apple itself probably blocked due to contracts with AT & T. The solution is to be opened by applications for iPhones (jailbroken), as MyWi, found in the Cydia repositories. Tested and work well with any computer or iPhone. A bit annoying to install, the application is somewhat unstable and costs $ 9.90, but you can opt for a free trial for 10 days ..

UPDATED 9/3/2011 - The iPhone 4 with version 4.3 of IOS, now available for download, brought the feature of the Personal Hotspot for iPhone4, is one more option to share the 3G internet via WiFi to the iPhone (stay tuned the most recent posts of Mobi9)

Finally, there is another option, less elegant of them all, but you can still save the situation when you need to have lap top and iPad working wifi. There are options for internet sharing the lap top and desktop, which can be plugged into a 3G modem or fixed and shall transmit such a network like a wifi hotspot. Having eg your Mac connected to the internet via modem, just select the Sharing options in System Preferences and configure your way to share the internet via Bluetooth or Airport, creating your own hotspot for the iPad ...

Phew! It could be simpler. I think there is a good market opportunity for the MiFi in Brazil, is not it?

Update 12/06/2010:

One month after the original post, some news in terms of WiFi are about to arrive in Brazil. The Telsec should release his pocket router soon, now renamed the PR-30. Another solution being launched by Huawei, E5 series, a MiFi router, is already being placed for sale on Internet sites. Another option, the second contribution of Fidhel that the new Novatel MiFi2372 supports Brazilian operators. That is, we should probably soon see these solutions being offered by operators themselves.

Update 02/12/2010:

Well, the iPhone is coming tomorrow, but took to Brazil and MiFi yet. All expectations with Huawei, and others remain in Telsec promise. Telsec I called today and say they still are evaluating the market before putting the sale. Huawei has already announced that he would be releasing the model E5 in November with Vivo, the demonstration was Futurecom, but have not found anyone who has found in the market. There remain some vendors offering the model on eBay and I've heard of people who bought at Ebay England. Huawei sent me a unit that I tested and I think is a good solution. Anyway, for those who can still recommending the iPhone 3G. It is very handy ...

See more articles and news about the iPhone in Mobi9:

Slingbox Fantastic! Take your cable TV with you always on the iPhone, iPad, ..................

iPhone is Out: What Now?

Lecture on impact of the iPhone, social networking and mobile Internet market

My opinion after one week

Top 10 iPhone Apps

Wired says the end of the web as we know it

NYT - Expert opinion on the iPad

So, should I buy an iPhone? [Humor / Infographic]

It is now my iPhone has just become an iPhone Nano ...

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Hulu, Netflix, Pandora, are names that Brazilians have heard but at the time of access, often receive the message below ...

I have used these three services a few months ago to test here and I must say that my consumption of multi-media has changed radically. I had a few months ago that package Max HD Net, which allowed me to record programs and watch them at any time (similar to TiVo in the U.S.). Today the Net wants to charge $ 40 / month for this additional service recording. If I may make a suggestion, save that $ 40 and do 3 signatures on Netflix for $ 8.99, on Hulu Plus by US9, 90 (Hulu normal computer is FREE) and a good VPN ( WiTopia , StrongVPN ) by $ 5 (note that Hulu has blocked a number of VPNs, especially for free, make sure that works before you buy).

[Updated 16/04/2011] - I recently gave a hint of another service that works more easily to configure routers, just changing the nameservers, the Unblock-US . I started to test and seems to work fine ...

That done, it remains to choose where you watch. This combination allows you several choices. You can watch the iPad, iPhone, on a computer, or on TV, connected by a device that connects to the Internet (MacMini, Wii, PS3, next-generation DVDs, TVs or even internet).

Surprisingly, the bandwidth required to watch all this is just 2Mega, but as you will have some to downgrade VPN recommend at least a 3Mega. Now with 10-20 Mega've been watching Hulu on movies and series in HD, something that the packages from the Net and broadcast TV programming in HD is still very limited.

But what have we learned from all this? The markets are changing at breakneck speed. Icons such as Blockbuster was the peak of business in about 15 years. There is currently great opportunities for entrepreneurship, investment, Venture Capital, related to these transformations in the world of media, technology, communications. There is also a lot of pressure on telcos, cable companies and open to reposition itself in this new order. Even better, consumers now have choice and competition in segments previously little explored, with clear consequences for variety, service and prices.

And have you ever stood in this new world?

Updated 07.06.2011 - News in brief, Netflix announced today that expands to Latin America , including Brazil, by the end of the year ... Here's the new map of the service ...

See also: Roku, Apple TV, Boxee - The war of the boxes connected to the TV intensifies with input from Samsung, Sony, LG in the world of IPTV and video-on-demand

See also other posts on Mobi9 tagged "Hulu".

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For daily posts from Bianchi & Associates, please visit our blog in Brazil - Mobi9 .

Also you may find our posts and articles as a columnist at Proxxima Magazine and as a mentor in entrepreneurship at Endeavor Institute .

Or just scroll down this blog and check a few examples of the posts, articles, studies and work That We Have Been doing for clients, speaches, workshops ...

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Case World Cup: Digital Marketing

This is the first World Cup in which social networks, mobile and internet tablets are much in evidence and generating intensive communication.
However, major brands and companies has maintained a passive and defensive about social networks, often to the detriment of its image. Moreover, although we observe little consistency between the strategies and Core Business Enterprises with their actions on social media and digital applications.
The good news is that very interesting cases of success are emerging, taking advantage of digital mobilization during the World Cup, which seems to indicate that we are entering a watershed, beginning a new era of marketing in the digital world.
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Below is the document that we prepare for an event on the theme of McKinsey (or see in Scribd ).

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Case Cup: Digital Marketing

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Weekly, WhatTheTrend publishes the results of the trends of topics on Twitter. I have followed in recent weeks and the issues related to World Cup has dominated discussions overwhelmingly. In the scoring criteria of the company, issues related to the FIFA World Cup appear in the last week with about 38 000 points, while the second theme, the NBA Finals come away with 8000 points and with the popular Apple iPhone 4 gets release only 4000 points. Not only that, the second table below WhatTheTrend own, which publishes the top 10 topics that were among the TT over the past 30 days, the hashtag # worldcup appears at time equivalent to 15 days Vuvuzela appears in the list and for 11 days, leaving far ahead of major ecological disaster of the moment "Oil Spil" (oil spill in the Gulf), which appears for a time equivalent of seven days in the list of TT. In summary, the first 6 of the 10 topics has relationship with the tournament, considering that the joke with Galvão, also has to fund the great global sporting event.

Another important factor, when considering the global Internet audience, in any World Cup prior to this, social networks were so dominant as media, as now. A more accurate analysis of the leading digital Alexa , indicates that at least half of the leading global audience is the component of social networking (including Facebook, Twitter, YouTube, Wikipedia, Blogger and MSN messengers and QQ Chinese in the category "social media" .)

All this a bit to say what they already knew. This is the World Cup and Digital Social Networking. People are no longer watching the World Cup on TV, are fully connected to digital media with their iPhone, iPad, etc., participating in a parallel discussion with your friends and contacts through Twitter, Facebook, Orkut and monitoring all your applications and also sites of the statistics of games and latest news.

Well, and how brands are entering this world? Well, some interesting cases are appearing in this tournament, such as a previous post we did on the success of the Coca-Cola in the trending topics on Twitter. It was the second campaign of its kind following the Toy Story 3, though it can not be attributed to Twitter has been very successful at the box office.

Here in Brazil, Vivo innovated acting on social networking with the squad I Live Community , which has managed nearly 180 thousand registered participants within a few weeks and made ​​a mega event at the Maracana and shooting the short film by Fernando Meirelles of the last Pele's goal , a super production to the standards of the Internet and viral videos. According to Vivid, the film has generated more than 1.5 million visits.

Other fronts included marketing applications for iPhone, Android, iPhone, which has also been the subject of a post of ours. Numerous applications such as ESPN, Adidas, Hyundai form created to capitalize on interest in the tables, sweepstakes, statistics and information.

Yet with all this going on, my feeling is that most brands still tend to relate to the social networks of passively monitoring the maximum spoken of them and trying to minimize the damage of negative impacts. (See the whirlwind that Globo lived in Twitter itself in these weeks of World Cup, with demonstrations followed regarding Galvão, Thaddeus Schmidt, # diasemglobo, among others).

Some actions being, however, begin to stand out, such as the use of Twitter as a network service for Best Buy (@ twelpforce) . This interesting case in which the company seeks around its core business and their skills have destcadas offline, online seeking to expand the potential of social networks vocations. Another highlight was the positioning of the O Globo newspaper, which waited until the World Cup to launch its iPhone application focused on sports, including bringing a taste of the sports section in digital form, along with photos, statistics and latest news, which according to information got, won in its launch position among the top 10 sports world applications.

That is, the cases are beginning and the initial results are encouraging. It seems that this World Cup is bringing a watershed, starting a new relationship of brands with the digital world.

And then some more case relevant digital leveraging the Cup? Soon I will be compiling a study on the subject. Suggestions are very welcome ...

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Hulu hits the iPhone

One of the most anticipated applications in the U.S. App Store arrived yesterday. The application Hulu Plus is available to download for free. The application says that the content is open for tasting for a limited time, asking for an invitation to register. According to the description of the application, the contents will be paid a monthly fee of $ 9.90. Hulu Plus (now available on the web / TV, telephone iPhone / Android and iPhone) is Hulu's first attempt to charge for content, and is already drawing the ire of users in rating comments on the App Store.

Hulu has become one of the hits on the Internet to provide online major TV series in the form of video-on-demand. With its success, however, and in respect to copyright laws, had to block access to content outside the U.S..

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Soon after the release of iPad, Jesse Rosten published in a video, his brilliant idea of joining two great inventions of recent times, the iPad and Velcro!

Your video viralizou so that in an action somewhat unusual, Apple itself took video on her official website!

If you have not seen yet, surprise yourself with your creativity, now, it is worthwhile to review it! :)

:: mobi9 by: Alexandre Machado Leal :: mobi9

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Magazine Apps for iPhone. Trend or Hype?

Recently left the version of the famous Sports Illustrated for the iPad, with free application available for download in the App Store, complete with tasting a piece of editing. To purchase the issues, the price pattern of trying nearly $ 5 continues to appear. Demo of the magazines that have launched six months ago, the SI is perhaps the first in which the delivery of the vision approaches. See the demo made by SI and placed on YouTube ....

Well, the actual application of SI is not yet all that, but it is getting very close. I tested yesterday and I was surprised with the implementation of the wheel and sharing information, which until now had only seen demos of Time and SI. Not only that, but a good integration with multi-media and web browsing with.
But some questions remain open about these apps magazine:
- Worth $ 5 for each edition?
- Will sell as well as the first digital edition of Wired?
- Hype or trend?
- Or web app?
- And the billing? Direct or App store?

To further spice up the discussion, Pete Cashmore, Mashable's leader, wrote this week for a CNN article that puts the provocation does not believe the hype of digital magazines as app, noting that they are not delivering the power of the web and that cases Wired as it sold more digital editions that in banking , are nothing more than a novelty hype.

Yeah, well. I think it's worth reading the text of Pete, I agree that the apps have so far disappointed, but I disagree on some points.
1. We are seeing only the first versions of applications will evolve every day
2. Web apps do not generate any potancial features, for example do not use the memory of the iPhone and enabling offline reading, depending on when a good connection
3. By simulating a similar version or incremental to the role, facilitating the defense of the increased circulation of magazines and better negotiation of advertising contracts, with economies of scale

This only speak a few. I believe we are seeing the first moments of something that will revolutionize the world of publishing, and it is unclear how it will take. Therefore, this discussion is useful and important because it is exchanging these ideas with Cashmore and others is that we refine and drawing our presence in this new world of tablets ...

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Coca-Cola Promoted Trend Nets 86 Million Impressions on Twitter (via @ mashable)

Brands starting to test their actions on Twitter and measure the initial results. Last week was the movie to premiere Toy Story3 oo format promotional trending topics on Twitter. This week was the turn of the Coca-Cola doing the TT # WC2010.

And the result? According to Mashable (link above), the campaign got 86 million impressions in one day at a cost of tens of thousands of dollars. The Coca-Cola is content with the outcome of the campaign, which leads to an area within the official YouTube . Since everyone is experiencing and trying to exploit these new waters, we should see more campaigns that line the next day and exploring moving the World Cup on Twitter.

Here in Brazil we are also starting to see some action like that of course with Ronaldo and Profile @ claroronaldo attracted in recent weeks over 250mil followers. Other examples, followed less than a bet on celebrity, including profiles created by TV1 with bowling SEMP TOSHIBA (@ semp_toshiba - 1.5 billion followers) and brands Guaraná Antartica (@ camisacampea 1.5 billion followers) and Brahma (@ brahmacerveja 7.5 billion followers ) following the Cup games. Click the actions by the Agency and @ @ _gatorade sonyericssonbr also appear near 1000 followers.

Interesting was the "King of Merchan," Milton Neves, "retwitta" constantly its more than 60,000 followers of Brahma Express messages (@ choppbrahmasjc), in which case it is an action no different than it already does constantly on their various radio programs, TV and followers seem to be facing as well, because they are used by his way of acting.

The World Cup has proved an ideal environment for these experiments, but we also see that with such movements CALA BOCA GALVAO and its products, brands and strengths as Globo are also beginning to understand (or not?) How to drive your credibility within social networks.

And then someone else saw interesting cases? I am preparing a study on the subject and would appreciate more inputs ...

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Development of a global collaborative project ONLINE WHITE PAPER

At this first phase of this project, most of our posts will be created in portuguese Following our client work and knowledge development in Brazil. We will soon have a second front in Italy and we welcome Contributions from around the globe ...

Visit our ONLINE WHITE PAPER PROJECT IN BRAZIL - Mobi9 at http://mobi9.me/

Translation tools: Go directly to your language

Improving Automated machine translators are year after year, but still do not compare with real human work. We are piloting different methods to translate posts generated in many languages, so that We Can have some quality knowledge development. But this is still on a trial basis ... Check the URLs automated translation for English and Italian ...

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